Sarah Michelle Gellar與M記的恩怨
最近飲食區好靜，就等我講一個關於M記嘅八卦新聞，大家睇完之後一定會更加了解呢間快餐集團嘅黑暗一面。1982年當Sarah只得4歲的時候，她為Burger King拍咗個廣告，廣告中Sarah鼓起肥嘟嘟嘅面蛋說：「我只吃Burger King，不吃麥當勞。」這一句話令麥當勞將Burger King和4歲的Sarah一同告上法庭，並且永久禁止Sarah進入麥當勞快餐店。估唔到一間跨國集團竟然咁小氣，連一個4歲小女孩都唔放過。
幸好，10幾年之後Sarah喺演藝界有些少成就，由她主演嘅電視劇《Buffy the Vampire Slayer》收視非常好，就連麥當勞都要爭住做呢套劇嘅首席廣告商。至此，Sarah總算出番一口氣。 咁搞笑..冇聽過.. 我只吃Burger King，不吃麥當勞。」
hey, this slogan mentioned the name of McDonalds'......of course McDonalds' has the right to accuse Burger King
there is nothing wrong with it Can you tell us where the source is for this story? I find it hard to believe McDonald's would sue them because its name is mentioned in the ad.
In the U.S., it's totally fine for a company to mention competitors' name or use their image in the ads (Coke/Pepsi, Budweiser/Miller) as long as the company doesn't make any false claims against the competitors in the ads.
If in this, Burger King simply feature Sarah saying 'I only eat Burger King but not McDonald's', it's only Sarah stating her opinion. McDonald's of course can ban Sarah from going to any McDonald's, but I think McDonald's simply sued to get publicity.
[quote]Originally posted by [i]audurey[/i] at 2006-8-23 12:33 AM:
最近飲食區好靜，就等我講一個關於M記... [/quote] [quote]Originally posted by [i]stockman[/i] at 2006-8-23 06:39 AM:
Can you tell us where the source is... [/quote]
相關網址：
[url]http://www.imdb.com/name/nm0001264/bio[/url] [quote]Originally posted by [i]slwong3[/i] at 2006-8-23 06:21 AM:
我只吃Burger King，不吃麥當勞。」
hey, this slogan mentioned the name of McDonalds'......of course McDonalds' has the right to accuse Burger King
there is nothing wrong with it [/quote]
You are right. But McDonald's was so narrow-minded to sue a 4-year-old kid. Thanks.
Didn't realize it was the first commercial to mention a competitor's name. Maybe that's what prompted McDonald's to sue.
Burger-wise Burger King's burger does taste better than anything McDonald's has, even though it's still junk food.
[quote]Originally posted by [i]audurey[/i] at 2006-8-23 06:48 AM:
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[url]http://www.imdb.com/name/nm0001264/bio[/url] [/quote] 幾有趣噃！請多為本區出力，加分 How about the prosecution? Did Mcdonald win? Actually I like Burger King too but now can only enjoy it at airport What country are you in?
[quote]Originally posted by [i]littlepig[/i] at 2006-8-26 01:05 AM:
Actually I like Burger King too but now can only enjoy it at airport [/quote] Sarah 個廣告：
[url]http://www.youtube.com/watch?v=gXJEdV6U1Tk[/url] [quote]Originally posted by [i]littlepig[/i] at 2006-8-26 01:03 AM:
How about the prosecution? Did Mcdonald win? [/quote]
下次唔好問個咁難嘅問題啦，今日返學校圖書館摷咗好耐都搵唔到詳細資料，只係知道兩個burger giants最後達成庭外和解。 [quote]Originally posted by [i]stockman[/i] at 2006-8-26 04:39 AM:
What country are you in?
[/quote]
Hong Kong
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