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標題: Sarah Michelle Gellar與M記的恩怨 [打印本頁]

作者: audurey 時間: 2006-8-23 12:33 AM 標題: Sarah Michelle Gellar與M記的恩怨

最近飲食區好靜，就等我講一個關於M記嘅八卦新聞，大家睇完之後一定會更加了解呢間快餐集團嘅黑暗一面。

1982年當Sarah只得4歲的時候，她為Burger King拍咗個廣告，廣告中Sarah鼓起肥嘟嘟嘅面蛋說：「我只吃Burger King，不吃麥當勞。」這一句話令麥當勞將Burger King和4歲的Sarah一同告上法庭，並且永久禁止Sarah進入麥當勞快餐店。估唔到一間跨國集團竟然咁小氣，連一個4歲小女孩都唔放過。

幸好，10幾年之後Sarah喺演藝界有些少成就，由她主演嘅電視劇《Buffy the Vampire Slayer》收視非常好，就連麥當勞都要爭住做呢套劇嘅首席廣告商。至此，Sarah總算出番一口氣。

圖片附件: sarahmichellegellar.jpg (2006-8-23 12:33 AM, 42.3 KB) / 下載次數 80
http://26fun.com/bbs/attachment.php?aid=955637&k=db1c4fac15b4325cc4d9dfd125a20ed6&t=1732289710&sid=2I30j3

作者: 七星天使 時間: 2006-8-23 12:38 AM

咁搞笑..冇聽過..

作者: slwong3 時間: 2006-8-23 06:21 AM

我只吃Burger King，不吃麥當勞。」

hey, this slogan mentioned the name of McDonalds'......of course McDonalds' has the right to accuse Burger King

there is nothing wrong with it

作者: stockman 時間: 2006-8-23 06:39 AM

Can you tell us where the source is for this story? I find it hard to believe McDonald's would sue them because its name is mentioned in the ad.

In the U.S., it's totally fine for a company to mention competitors' name or use their image in the ads (Coke/Pepsi, Budweiser/Miller) as long as the company doesn't make any false claims against the competitors in the ads.

If in this, Burger King simply feature Sarah saying 'I only eat Burger King but not McDonald's', it's only Sarah stating her opinion. McDonald's of course can ban Sarah from going to any McDonald's, but I think McDonald's simply sued to get publicity.

Originally posted by audurey at 2006-8-23 12:33 AM:
最近飲食區好靜，就等我講一個關於M記...

作者: audurey 時間: 2006-8-23 06:48 AM

Originally posted by stockman at 2006-8-23 06:39 AM:
Can you tell us where the source is...

相關網址：
http://www.imdb.com/name/nm0001264/bio

作者: audurey 時間: 2006-8-23 07:07 AM

Originally posted by slwong3 at 2006-8-23 06:21 AM:
我只吃Burger King，不吃麥當勞。」

hey, this slogan mentioned the name of McDonalds'......of course McDonalds' has the right to accuse Burger King

there is nothing wrong with it

You are right. But McDonald's was so narrow-minded to sue a 4-year-old kid.

作者: stockman 時間: 2006-8-23 08:37 AM

Thanks.

Didn't realize it was the first commercial to mention a competitor's name. Maybe that's what prompted McDonald's to sue.

Burger-wise Burger King's burger does taste better than anything McDonald's has, even though it's still junk food.

Originally posted by audurey at 2006-8-23 06:48 AM:

相關網址：
http://www.imdb.com/name/nm0001264/bio

作者: toro 時間: 2006-8-24 06:57 PM

幾有趣噃！請多為本區出力，加分

作者: littlepig 時間: 2006-8-26 01:03 AM

How about the prosecution? Did Mcdonald win?

作者: littlepig 時間: 2006-8-26 01:05 AM

Actually I like Burger King too but now can only enjoy it at airport

作者: stockman 時間: 2006-8-26 04:39 AM

What country are you in?

Originally posted by littlepig at 2006-8-26 01:05 AM:
Actually I like Burger King too but now can only enjoy it at airport

作者: audurey 時間: 2006-8-26 10:32 AM

Sarah 個廣告：
http://www.youtube.com/watch?v=gXJEdV6U1Tk

作者: audurey 時間: 2006-8-26 11:59 AM

Originally posted by littlepig at 2006-8-26 01:03 AM:
How about the prosecution? Did Mcdonald win?

下次唔好問個咁難嘅問題啦，今日返學校圖書館摷咗好耐都搵唔到詳細資料，只係知道兩個burger giants最後達成庭外和解。

作者: littlepig 時間: 2006-8-27 01:26 AM

Originally posted by stockman at 2006-8-26 04:39 AM:
What country are you in?

Hong Kong

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