我的老闆心血來潮突然想開一閒酒吧，招呼他的客戶和朋友。並且讓我做一份關於酒吧的計劃書，我對酒吧的了解僅限於大概知道進貨、成本控制、員工培訓和員工管理這幾個詞匯要我做一份計劃書就有了相當難度。我真的不知道從何下筆，請熟悉這方面的人幫我一吧！ [& a! S7 \( p# H8 D* j7 d大家可以假想自己是吧台經理要做一份計劃書，你們又會怎麽寫呢？! C& F6 t' X! w" P
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[ Last edited by yuzhiliang111 on 2005-6-14 at 06:08 AM ]作者: honeyharajuku 時間: 2005-6-14 08:50 AM
7 S& c. f O. R2 F( O2 y# { K3. 市場概況及機會（Projected Environment）: H6 H* K. u* e( K
重點在於分析評估目前市場環境及利基所在，說明為何市場需要這樣的一個企業或是產品，為此必須進行適當市場調查和競爭分析。新創事業者對這個部份，需要審慎而且仔細的檢查，因為透過這樣的思考可以幫助公司在激烈競爭的環境中釐清未來的發展方向。 6 M- i* S4 H+ u X/ i. ~8 k5 q0 p/ @
: N5 _8 y& e6 A" {: ^* ^. g- q4. 競爭優勢分析（Competitive Competence）, g5 ?3 g8 n9 x) h! i o
經分析市場概況及機會後，將所能提供的產品、服務與現有競爭對手比較其相互之優劣點，並對本身公司屬性、背景、資源在市場的發展空間作比較分析，希望藉此尋求在有限資源下如何充分發揮其特點，展現出與其他對手的差異性與獨特性，並正視自己不足之處，尋求較佳的資源取得及分派模式，發展更具可行性的計劃。 % O" Y: W% u" ~2 e' K2 V$ B. v/ ^
全球創業家 i agree with your business plan' ? c- | I6 E' x/ p9 g! |( ^8 \
: e$ t! K8 k# s7 ?i has already involved all the things need to be considered before doing or developing a new business............. 1 a/ H& G% p8 V) e' S3 C8 { ! n d3 g0 J, r) T8 ^0 i; a/ C Dwith reference to sombody talk about the location......( m4 |) X6 j w! m9 N0 m+ x
i thinks it's better relate to your company positioning that you want to set in conusmers mind....* c+ [, q1 D2 w. P: x2 k) S
Mongkok can guarantee the traffic flowing.......however, people go there are price concern........it means richer person will not choose to go there as they perfer to go to Central..........only people who cannot afford to high price will go there: R! ~: K$ m" W w( o% X- o+ t
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all things such as product (or services), price setting, promotion and even the location must base on your company position......you need to identify each segment such as whether i target people who are 15-18 or 18-22 or even office worker or even executives etc, they all have different specific demand towards the Bar service.7 | K6 k( s* S* O# Y
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In order to fully utilize your resources, different strategy should be chosen and implemented....Many things you need to consider, you can go to book store to find some books related to Bar business or how to start a new business.../ S4 H4 ~; ?( u$ b
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Because only books can provide you a systemic and informative solution for you to do the business...... % \) b, L* e3 y. s, o. n: l k5 G) [ v
For writen a business, you must as simple as possible, as boss always don't like to read so much......they only concern the profit.....return on investment etc.
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