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標題: 李寧牌搵nba player Damon Jones 做代言人, 大家點睇? [打印本頁]

作者: feeon 時間: 2006-1-11 01:24 AM 標題: 李寧牌搵nba player Damon Jones 做代言人, 大家點睇?

Quoted from "ESPN NEWS"

CLEVELAND -- Damon Jones doesn't know much about China or the country's emergence as an economic superpower.

"I know one thing, though," the Cavaliers guard said. "I'm global."

Jones became the first NBA player to sign an endorsement contract Monday with Li-Ning, the largest China-based sports apparel maker, which one day hopes to challenge athletic shoe giants Nike and adidas.

Li-Ning, which signed a marketing agreement with the NBA last year, will begin selling shoes endorsed by Jones in its 2,500 stores in every province of China. The company has no immediate plans to sell the shoes, which retail for around $45 in China, in the U.S.

However, with Jones on board, Li-Ning hopes to tap into pro basketball's growing popularity in China and add more NBA players to promote its products.

The outgoing Jones, whose bubbly personality makes him a natural salesman, is excited about the opportunity to grow with Li-Ning, which was founded in 1990 by former Chinese star gymnast, Li Ning.

He wore the Li-Ning shoes, whose design includes Oriental themes, for the first time in a game in November, and said he has gotten positive feedback on the look from both Cleveland teammates and opponents.

"It's a great shoe," said Jones, who'll visit China for the first time this summer. "I'm looking forward to going there. I've talked to LeBron [James], and he said it's an amazing place."

Li-Ning has launched an ad campaign in China for the shoes, using the slogan "Anything Is Possible." Jones didn't miss a chance to use it during a news conference at the Ritz-Carlton.

Asked if he could outsell James, who endorses Nike, in China, Jones smiled and said, "Anything is possible" in Chinese.

Later, Jones revealed that he had the expression written phonetically on the back of his name placard on the dais.

"I didn't need it," he said. "I've been practicing for six days."

Will Li Ning Brand becomes as famous as Nike somedays? haha....well...i think it's possible, but i really look forward to seeing NBA players wear Chinese maker's shoes, hopefully it will make a impact in the sportwear industry. By the way, I think Li Ning's marketing team is quite smart, they chose lebron's court mate to endorse their shoes, as james is the hottest guy in this decade, there should be enough opportunity to show case their product. Go Li Ning!

作者: shaqkobe 時間: 2006-1-11 01:28 AM

搵個中國國內知名度唔大既球員做代言人，作用唔大。。

作者: feeon 時間: 2006-1-11 01:33 AM

可能其他nba player唔騷李寧...而jones又等錢駛...haha

作者: nashisthebestpg 時間: 2006-1-11 01:37 AM

中國d人未必知邊個係demon james.......
搵韋士利好過啦~

作者: feeon 時間: 2006-1-11 01:42 AM

賣點係james的隊友...

作者: nashisthebestpg 時間: 2006-1-11 01:46 AM

Originally posted by feeon at 2006-1-11 01:42 AM:
賣點係james的隊友...

Haha,無睇上面篇文tim.....

作者: shaqkobe 時間: 2006-1-11 03:36 AM

Originally posted by feeon at 2006-1-11 01:42:
賣點係james的隊友...

一樣係無乜號召力。。。

作者: coke123 時間: 2006-1-11 07:25 AM

果slogan "Anything is possible" 同 adidas 個果 "nothing is impossible" 咁似ge, 算唔算抄, 個meaning 都係差唔多la! 其實要卓頭, 買斷Yao 張 reebok 約仲好 la!

作者: 清揚 時間: 2006-1-11 10:41 AM

Originally posted by feeon at 2006-1-11 01:42:
賣點係james的隊友...

咁搵史奴,哥登豈不是仲好

作者: wer 時間: 2006-1-11 10:43 AM

Originally posted by 清揚 at 2006-1-11 10:41:

咁搵史奴,哥登豈不是仲好

可能原本合約未滿

作者: 清揚 時間: 2006-1-11 10:56 AM

Originally posted by wer at 2006-1-11 10:43:

可能原本合約未滿

去trade room:cool:

作者: pyliu 時間: 2006-1-11 12:15 PM

Originally posted by shaqkobe at 2006-1-10 05:28 PM:
搵個中國國內知名度唔大既球員做代言人，作用唔大。。

李寧想進軍國際舞台，不至局限中國市場！
李寧其實早已贊助了東歐國家的體操隊，但我忘了是哪一個國家，和澳洲的一些運動代表隊！
現在終於登陸美國了！
很好！

作者: pyliu 時間: 2006-1-11 12:17 PM

Originally posted by coke123 at 2006-1-10 11:25 PM:
果slogan "Anything is possible...

但係姚明已經俾Reebok證實左，係幫助唔到銷量啦！

作者: shaqkobe 時間: 2006-1-11 01:25 PM

Originally posted by coke123 at 2006-1-11 07:25:
果slogan "Anything is possible...

真頭係抄人啦。似得咁交關。。

作者: shaqkobe 時間: 2006-1-11 01:27 PM

Originally posted by pyliu at 2006-1-11 12:15:

李寧想進軍國際舞台，不至局限中國市場！
李寧其實早已贊助了東歐國家的體操隊，但我忘了是哪一個國家，和澳洲的一些運動代表隊！
現在終於登陸美國了！
很好！

有此雄圖偉略係好事黎既。。。。不過只怕力不從心。

作者: Chenjinnan 時間: 2006-1-11 11:12 PM

唔怪之得 Jones key 波咁鍾意踢腳！

作者: shaqkobe 時間: 2006-1-11 11:38 PM

Originally posted by Chenjinnan at 2006-1-11 23:12:
唔怪之得 Jones key 波咁鍾意踢腳！

show鞋。。。

作者: stereo 時間: 2006-1-12 12:04 AM

若果香港有D.Jones既產品，大家有無興趣買.

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